How to make digital your weapon in China?
In 2026, digital is not one channel in China. It is the whole game. China had 1.125 billion internet users at the end of 2025, an 80.1% penetration rate, and 1.116 billion of them, 99.4%, go online on mobile. On top of that, generative-AI users hit 602 million by December 2025, up 141.7% in a…