cosmetics

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  • Full Digitalization of Beauty Business in China in 2026

    If you sell beauty and you are not serious about China, you are ignoring the second largest cosmetics market on earth. Many foreign brands dip a toe in, get scared by the speed of it, and retreat. Meanwhile Chinese brands and bolder rivals are selling millions on Douyin live every night. The China beauty game…

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    Top Beauty Products on Tmall

    I am Marcus Zhan of this article about top beauty products on Tmall, what’s trending, and tips for beauty brands in China (including use of RedNote, influencer testimonials, tutorials, discounts, event packaging etc.). Beauty on Tmall: What’s Hot Now In China, beauty and cosmetics is one of the most dynamic and competitive e-commerce categories. On…

  • How Cosmetic Brands Use Digital in China in 2025?

    China’s cosmetics market is booming at $78 billion projected for 2025, with e-commerce platforms like Tmall and Douyin driving sales amid economic shifts; brands focus on premium positioning to counter dips, emphasizing digital ads and personalized offers. On Red, (xiaohongshu) we have a monthly average views hitting 100 billion for cosmetics tutorials in 2023. CRAZY…

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