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I am Marcus Zhan of this article about top beauty products on Tmall, what’s trending, and tips for beauty brands in China (including use of RedNote, influencer testimonials, tutorials, discounts, event packaging etc.). Beauty on Tmall: What’s Hot Now In China, beauty and cosmetics is one of the most dynamic and competitive e-commerce categories. On…
China’s cosmetics market is booming at $78 billion projected for 2025, with e-commerce platforms like Tmall and Douyin driving sales amid economic shifts; brands focus on premium positioning to counter dips, emphasizing digital ads and personalized offers. On Red, (xiaohongshu) we have a monthly average views hitting 100 billion for cosmetics tutorials in 2023. CRAZY…
In China, digitization trends have been growing exponentially for many years. Thus more and more industries do not hesitate to change and modernize their product and their service as well as their methods of communication with their users and potential customers. Moreover, Chinese people are more and more in search of exclusive services, meeting their…
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