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China Oversea education: Strategies for marketers

China Oversea education: Strategies for marketers

China’s overseas education market has seen exponential growth over the years, fueled by an increasing middle class, rising disposable incomes, and a strong cultural emphasis on academic excellence. As more Chinese students look abroad for higher education opportunities, educational institutions and marketers need to adapt and innovate to effectively engage this lucrative market. Eight Key…

How to attract Chinese students to your university?
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How to attract Chinese students to your university?

In 2023 Chinese students are on the starting block and eager to go back abroad to study after 3 years being almost impossible to travel because of the harsh covid restrictions. China has the world’s largest population (more than 1.4 billion people), so it is no surprise that one-third of all international students are Chinese….