MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Cross-border e-commerce is the single most important door into China for a small foreign brand, and most brands either do not know it exists or misunderstand how it works. It lets you sell to Chinese consumers from outside China, with lighter rules than full local import, so you can test the market, build demand, and…
Tesco entered China with huge ambition and the resources of one of the world’s biggest retailers. Years later it gave up, folding its China business into a local partner and walking away. For a company of that size and skill to fail in Chinese grocery is not an accident, it is a lesson, and a…
If you make kitchen appliances and want to sell them in China, you face a choice that decides almost everything: do you go direct to consumers, or do you work through resellers and distributors? China has a deep network of kitchen appliance resellers, online and offline, who already have the reach, the relationships, and the…
If you want a lesson in how brutal the Chinese market can be for foreign brands, look at air conditioners. China is the biggest air-con market in the world, and it is almost entirely owned by domestic giants like Gree, Midea, and Haier, names most Westerners have never heard but that dominate hundreds of millions…
China has a vision problem, and it is enormous. Hundreds of millions of people are short-sighted, the rate among schoolchildren is among the highest in the world, and the population is ageing fast into the years when cataracts and other eye conditions take hold. That adds up to one of the biggest eye-care markets on…
China has a reputation for being impossibly hard to enter, and that reputation scares off plenty of foreign brands that would actually do well here. The truth is more encouraging. Entering China is not easy in the sense of requiring no thought, but it is far from the impossible maze it is made out to…
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