MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
China is, in many ways, further ahead on digital finance than almost anywhere else. Cash has all but vanished from daily life in the cities, payments happen with a phone in seconds, and a whole layer of digital lending, micro-loans, and consumer finance has grown up around how people spend and shop. For a foreign…
Plant-based food looked, for a while, like one of the surest bets in China. The country has a long cultural history with tofu and meat alternatives, a huge and health-curious urban population, real concern about food safety, and a government keen on sustainable protein. Western plant-based brands arrived expecting an open door. Some found real…
Every so often a headline goes round about a single Chinese influencer selling over a billion dollars of goods in one day, and foreign brands read it with wide eyes and start dreaming. The numbers are real, and they are genuinely staggering, China’s influencer and livestream economy operates at a scale the rest of the…
For most of modern history China was a tea country, and the idea that it would become one of the most exciting coffee markets in the world would have sounded absurd. It is no longer absurd, it is happening. Coffee consumption in China has grown fast, a whole generation of younger urban Chinese now treats…
Two foreign retailers have quietly cracked something in China that many giants could not: Aldi and Costco both built loyal, enthusiastic followings when plenty of bigger names retreated. They could hardly be more different in format, one a compact discount grocer, the other a vast membership warehouse, yet they succeeded for the same underlying reason….
Not long ago, Carrefour was one of the biggest foreign success stories in China, with packed hypermarkets in city after city. Then it sold most of its China business to a local tech-retail giant and quietly stepped back. Carrefour’s story is not a one-off. It is the story of what happened to the giant Western…
If you want to understand who really controls spending in China, look at who is holding the phone. In most Chinese households, women make or heavily influence the buying decisions, not only for themselves but for the family, the home, the children, often the big purchases too. Marketers here even have a name for it:…
For decades the global assumption was simple: Western brands set the standard, and Chinese consumers aspired to buy them. That world is gone. The Chinese consumer now has serious spending power, deep choice from excellent domestic brands, and very little automatic reverence for a foreign label. If your China plan still rests on the idea…
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