MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Starbucks walking into a nation of tea drinkers and turning coffee shops into one of its biggest markets is one of the most studied brand stories in China, and for good reason. It did not win by selling the best coffee, plenty of people argue the coffee is beside the point, it won by selling…
The best way to learn China marketing is not from a textbook. It is from the campaigns that actually worked, and the ones that flopped, because they show you what real Chinese buyers respond to rather than what a strategy deck claims they should. Over the years a handful of standout cases keep teaching the…
For every luxury brand that conquers China, there is one that quietly fails, and the failures are far more instructive. Shanghai Tang is the classic case: a beautiful idea, a strong start, and then a long slide into irrelevance. Studying why luxury brands fail in China is more useful than studying the winners, because the…
Shanghai Tang is one of the most instructive stories in modern Chinese branding, and almost nobody outside the industry knows it. It launched in the 1990s with a bold idea: a luxury fashion house that was proudly Chinese, selling Chinese design and craft back to the world and to China itself. For a while it…
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