Search engines’ revenues keep on increasing

Chinese search engines continuously see their revenues grow. They have experienced an increase of 36% between 2014 and 2015, and 25% from Q1 to Q2 in 2015. In the second quarter of this year, their earning had reached 20.03 billion yuan.

Also: China search engine Baidu’s revenue jumps 36% on advertising

Cost-Effective Agency

KPI and Results focused. We are the most visible Marketing Agency for China. Not because of huge spending but because of our SMART Strategies. Let us help you with: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Revenues of China Search Engine Enterprises


Which factors impact the search engine market ?

A few factors influence the search engine market. First, we can see that the weak macroeconomic environment has had a negative repercussion on the market. On the other hand, the mobile canal has had a positive impact on their revenues. The mobile market is indeed still (always) booming and mobile searches have boosted the whole activities of search engines.

More: China’s mobile search market insights in Q3 2015

Who is leading in China on the search engine market ?

The search engine market is largely dominated by Baidu. The giant’s total market share gained some more points from Q1 to Q2 in 2015 and reached nearly 83% this year. Its followers are Google China with an 8% market share, Sogou with 4.5%, and 360 Search with 3.6%.

BAIDU - Offices

We do not expect this evolution to change and we will be awaiting some more promising numbers next year.

Further readings:

  1. Landscape of search engines in China
  2. Baidu grows stronger as China embraces mobile internet usage
  3. Learn more about us and our Baidu SEO/SEM Services

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *