Property Developers : What You Need to Know About China

Hey Property Developers Directors, CEO, Marketing Manager here’s What You Need to Know About Crushing It in China

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If you’re in the property game and not looking at China, you’re missing out on one of the hottest markets on the planet.

This isn’t just about selling spaces; it’s about understanding a cultural shift, tech evolution, and how to gain insane trust in a market that’s ripe with opportunity and demand.

Here’s the real deal on tapping into the Chinese property market.

1. The Trend to Invest Overseas

First off, Chinese investors are looking globally more than ever.

• Why?
• Diversification, baby!

With the local market fluctuating and some high-profile developer bankruptcies shaking confidence, Chinese investors are hungry for properties that offer stability and a good ROI.

They’re looking to markets in the U.S., Australia, Europe—places where they can park their money and see it grow.

2. Building Trust is Everything

Trust has always been huge, but now? It’s everything.

The collapse of major local developers like Evergrande has left buyers sceptical.

They want to know they’re investing in something solid. How do you build that trust?

Transparency, baby. Clear communication, all cards on the table. Show them the value, stability, safety, and legality of your property.

Prove that what you offer isn’t just a safe bet, but a profitable one.

These Real estate group in China are well-regarded in the industry, Chinese check every news, info about them

1. China Vanke Co., Ltd.

• Website: Vanke
• Description: One of China’s largest and most well-known real estate developers, Big dept, but Vanke has been leading the market in various residential and commercial projects, known for its urban and suburban developments across multiple cities.

2. Country Garden Holdings

• Website: Country Garden
• Description: Famous for its large-scale residential projects, Country Garden is a property development giant focused on building high-quality houses and providing a comfortable living environment. Difficulties financially to survive

3. Evergrande Group

• Website: Evergrande
• Description: Despite its recent financial troubles, Evergrande has been one of the top developers in China, known for its diverse portfolio covering residential, commercial, and even sports industries.

4. Poly Real Estate Group Co., Ltd.

• Website: Poly Real Estate
• Description: A state-owned enterprise that is part of the Poly Group, it is known for developing high-end residential buildings, office buildings, and hotels.

5. China Resources Land Limited

• Website: China Resources Land
• Description: Part of the China Resources Group, this company focuses on the development of a variety of properties, including shopping malls, offices, and residential areas.

6. Sunac China Holdings Ltd.

• Website: Sunac
• Description: Known for acquiring projects from other developers, Sunac has grown rapidly and is recognized for its comprehensive real estate development, investment, and management.

7. Greenland Group

• Website: Greenland Group
• Description: One of the largest state-owned enterprises in Shanghai, Greenland is known for its high-rise buildings that have shaped the skyline of many cities globally.

8. China Overseas Land & Investment Ltd.

• Website: China Overseas Land & Investment
• Description: The real estate arm of China State Construction Engineering Corporation, focusing on property development, real estate investment, and property management.

9. Wanda Real Estate Group

• Website: Wanda Group
• Description: Previously China’s largest real estate developer and now more focused on commercial property, especially in the creation of large-scale shopping malls and entertainment complexes.

10. Longfor Group Holdings Limited

• Website: Longfor
• Description: Known for its residential projects, Longfor has expanded into commercial real estate with an emphasis on sustainability and innovation.

3. WeChat Over Email – Every. Single. Time.

Drop that email mindset. In China, if you’re not on WeChat, you don’t exist. This app is your go-to for everything from initial contact to sealing the deal. It’s where your marketing thrives, where deals are discussed, and contracts get signed. Integrate

WeChat into your sales funnel, use it for customer service, updates, everything. This platform is your lifeline to your Chinese clientele.

4. Douyin is Your Advertising Goldmine

Forget what you’ve heard about traditional advertising; Douyin (TikTok) is where the magic happens. This platform’s not just for dance videos—it’s a powerhouse for engagement.

Property tours, feature highlights, customer testimonials—get creative.

examples case studies here

The ROI on ad spend here is off the charts because you can target like a sniper.

Cost per lead is extremly low 5-15$ per lead in 2023.

Use Douyin’s robust analytics to refine your message and hit your buyer demographic right in the sweet spot.

Read more

5. Understanding the ‘Why’ Behind the Investment

Get this: It’s not just about diversification.

Chinese investors often buy overseas for lifestyle reasons, educational opportunities for their kids, or retirement plans. Tailor your marketing to match these motivations.

Showcase the lifestyle your property offers, highlight local education stats, talk about the community—make your property more than an investment; make it a dream.

Douyin is used by 80 of Top Real estate Developpers in China

Douyin is used by 80% of China’s top real estate developers

Long Game Approach: Building Relationships

Here’s the Killer tips: The Chinese market is all about relationships.

You’re not just closing a sale; you’re starting a relationship. Regular updates, constant engagement, and post-sale follow-up. Make your investors feel valued and part of a community. This approach doesn’t just build loyalty; it leads to referrals and repeat business.

Social media help Firms to build relationships

READY ?

Developers, the Chinese market is a behemoth that requires a smart, tailored approach. Understand the cultural nuances, leverage the right tech, and always, always prioritize trust and relationship-building.

If you can nail this, you’re not just opening the door to immediate sales, but to a sustained influx of buyers and investors.

Ready to take on this challenge?

Let’s make your property portfolio the new hot ticket for Chinese investors.

let’s get this conversation

Hit me up in the comments or Email me—let’s get this conversation started and your properties seen!

Marcus Zhan GMA (linkedin)