Winespirit

The Brand & Campaign Context

Wine Spirit is for everyone who enjoys wine, good conversation, and time for reflection. It’s for wine lovers, growers, investors, owners, consumers, students, and teachers of all varieties. It’s about living through the spirit of wine and promoting balance and well-being in all facets of life through providing quality wines and hosting events globally. The Chinese market offers great business opportunities due to its rapid economic growth and huge marketplace. However, it also comes with its fair share of challenges. These range from inadequate market information, inappropriate entry strategy, a lack of access to sales channels, difficulty in finding the right partners and cultural differences.