The Story of this French Machinery company that use Digital to leverage Chinese Clients. B2B communication to the Chinese Machinery Buyers.
Techonmark is a industrial marking machine produce company from French. Their main products are MULTI 4 (which combined 4 concepts in 1 machine) and laser marking machine.
eReputation- PR and positive Comment generation
SEO on Baidu
Backlinks everyday, Friendlinks, Keyword on Baidu update
Ads on Baidu
PPC on Baidu( SEM campaign) to generate leads
Before starting the SEO campaign, Technomark had
- Less Awareness
- Less Reputation
- Fierce Competition Environment
They just entered in Chinese market at the early 2016. Consider the new trends that people gaining information. They have connected GMA at the late 2016 to engage in digital marketing area.
Keywords targeted on the 1st position