Automated Production Line

The Brand & Campaign Context

‘Premier Tech’ has been growing its position globally for more than 90 years, driven by the collective power of its 3 250 team members in 24 countries. Leveraging its human capital as well as a deeply rooted culture revolving around innovation and excellence, Premier Tech focuses its efforts in three core industries: Horticulture and Agriculture – greenhouse production, agriculture, and lawn and garden; Industrial Equipment – rigid and flexible packaging, material handling, and palletizing; and Environmental Technologies – wastewater treatment and rainwater harvesting. Committed to the long-term success of its clients, Premier Tech today records sales of 600 million dollars, backed by a strong manufacturing and commercial expertise, a far-reaching entrepreneurial approach and a quarter century-long track record of solid growth. The Chinese market offers great business opportunities due to it’s rapid economic growth and huge market-place. However, it has its fair share of challenges, ranging from inadequate market information, inappropriate entry strategy, lack of access to sales channels, difficulty in finding the right partners and cultural differences etc.