Luxury Leather Bag

D’Auchel is a leather luxury brand founded in Hong-Kong by a French CEO. The brand is producing amazing creation combining the French know-how to the inspiration of one of the most dynamic city of Asia.

D’Auchel contacted GMA to get better visibility in Mainland China as well as setting up an e-shop but also because they needed specialists of Chinese Social Media to create digital marketing campaigns.


  • Weibo and WeChat official account and promotion
  • Beijing Pop-up Store
  • Xiaohongshu (Little Red Book): e-shop and KOL campaigns
  • PR

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