- China has more than 100 million pets
- The size of the market is RMB 98 billion
- China is the third largest pet market in the world
- Among various criteria, owners first care about product quality, what other people say about product quality, and the price.
- For Chinese pet owners the most interesting services are cleaning, beauty care and vaccinations.
In the past, having a pet in China was seen as an expensive gift that only rich can afford, but today Chinese owners are increasing their spending related to pets and the will only continue. Today, there is more than 100 million pets and the country is now the third-largest pet-owing country after the United States and Japan.
The industry is booming in China
According to a report written by Goumin.com, the China’s biggest online pet community, three years ago the pet market size reached RMB 97.8 billion and it is estimated that from 2010 to 2020 the average annual growth rate will be 33 percent.
Many Chinese who have a pet are from the middle class because they have spare time and money, it is even on many young people’s wish list once they become financially independent. However, the trend is changing in China. Tang Yahan, an Exotic Shorthair cat’s owner said: “A lot of the middle class have pets, but there are many poor people who own cats and dogs, and also feed stray animals in their neighborhoods. It is more your love for those little one that makes you a pet owner.” Indeed, 20-35-year-old owners represent 73.2 percent. It means that the large part of pet owners is not retired people who have spare time. These young pet owners even treat their pet as their kids.
Chinese have passion for pets
99.8 percent of Chinese pet owners are willing to spend money on goods such as food, training, vaccinations, neutering and going to the vet.
The past few years the pet food market changed a lot in China. Before dogs were fed with human food, but later pet owners decided that dogs should eat dog food with high-quality food that is good for their health. One of the most high-quality pet food brands in China is Royal Canin with an average price of RMB 70 per kilogram. “Natural pet food” now has a 24 percent market share and this is growing at a rate of 55 percent year-on-year. However, Chinese are also interested in other services for their pets. Indeed, 41 percent owners take their dog to a beauty salon, 25 percent pay to have professionals wash their pets, and 4.5 percent have even booked a photo shoot.
Jiang Yuxuan, the pet beauty director at Naughty Family, one of Shanghai’s most in-demand pet salon and private clinic said: “Spa services, from manicures to hair styling are very popular. We style 40 pets on average per day, although during the holiday season that number can go up to 60 or 70. We are always very busy.” Pets are now considered as part of the Chinese family and this market is increasing quickly.
Develop your pet brand in China
Sell via e-commerce platforms
The Chinese consumer is more an online consumer. They are willing to make a lot of purchase online because e-commerce is very developed in China, from the delivery service to after sales services, the process has been continually performing. Nowadays, Chinese consumers have a huge appetite for foreign products and e-commerce platforms have become the channels of choices for Chinese shoppers looking to purchase such items. The market is leaded mainly by the group Alibaba with its Taobao and TMALL platforms, and the company JD.
Social media development
More your target consumers see your products, more they are willing to buy it. You have to increase your brand and product exposure among Chinese consumers. Social media platforms are the best new marketing tools to reach your future clients. One of the social media the most used is Wechat. The first use of Wechat is chatting, but there are many other options that can serve your business.
We can help you to create an official account that allows you to make post and discuss with your followers. This is a good way to create connection. It permits to create leads generation thanks to a good content. We can help you with a good strategy to reach the highest number of users. You need to work hard on your content because people may have a reason to follow you. You also can put ads on this app in some mini programs such as games.
A strong branding strategy
Your brand is the symbol of quality. So, you need to reflect in your communication this mindset. As a foreign brand, you can easily be considered as a premium brand that proposes a product of good qualities.
The website needs to be well designed because it belongs to your reputation. The links you can use throughout advertisements that led to your site must lead to a good website, increase awareness and get credibility.
The pet market has big growth potential in China. For more information on our services and the strategy to always remain the best in the market, do not hesitate to contact us!