China’s Coffee Revolution: 24x Amplified
$5.8B China coffee market in 2026 25,000+ Luckin stores reshaped the market Daily coffee became an everyday habit 15 amazing Trends about the Chinese…
Market China
How to Connect Genuinely With Chinese Audiences
There is a difference between talking at Chinese audiences and genuinely connecting with them, and Chinese consumers feel it instantly. The brands and institutions…
In China, Luxury Brands bet on Food and Coffee Shops
Experience luxury sells moments, not just products Cafes brand cafes draw young Chinese in RED these spaces are built to be posted In China…
5.4 million Cups of Moutai-flavored Luckin Coffee Were Sold in One Day
5.4M cups sold on launch day Co-brand two icons, one viral moment Buzz social media turned it into a frenzy Incredible story in China,…
Making Chinese Travellers Feel Welcome, and Why It Pays
Chinese travellers notice when a destination genuinely wants them, and they notice when it does not. Beyond the inspiration that gets them interested and…
Smaller Wineries need Branding if they Want to Find Distributors in China
While demand for foreign wine imports in China is booming, there is more to building a wine brand in China than just finding the…
How Lesser-Known Destinations Win Chinese Travellers
When people think about where Chinese tourists go, the same famous destinations come up again and again. That is exactly why a lesser-known destination…
China consumes 70% of watermelons globally
Watermelons are an essential remedy in China for managing the often intense summer heat across many parts of the country. China is the world’s…
How AI Shapes the Chinese Consumer Experience
Artificial intelligence is part of everyday life in China in ways that still surprise visitors, from how people unlock their phones and pay, to…
China’s Cashless World: Why Payment Is Part of Your Marketing
China is one of the most cashless societies on earth, and for a foreign brand selling there, how people pay matters as much as…
Lead generation, 7 keys for success in China
How to generate thousands of prospect every month, and optimise your business process in China? In 2024, lead generation in China is based on…
How Independent Chinese Travellers Plan and Book Today
Chinese travellers are going abroad in huge numbers, and how they travel has changed as much as where they go. The old picture of…
The value case
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