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In June 2023, the heritage-laden world of Cognac took a transcendent turn when Hennessy X.O, in collaboration with its global brand ambassador, Jackson Wang, unveiled “Life is the Greatest Odyssey.” Hosted in Luoyang, a cradle of Chinese civilization, this initiative signified a strategic alignment of the revered origins of the Cognac and the roots of…
You will find in thie article everything about Gin in China: figures, analysis, case studies, tips to sell, marketing strategies…. The Gin Market Overview The Juniper Rise: China’s Spirited Ascent in the Global Gin Market The global gin market is a vibrant tapestry of traditions, brands, and tastes, each with a story to tell. Since…
The tale of whiskey in China isn’t just about amber spirits poured into a glass. It’s about a market packed with potential, consumer trends, and a clash between Eastern and Western liquors. Let’s dive deep. China’s Whiskey Scene: The Numbers China’s whiskey market, which encompasses the rich range of American, Canadian, Irish, Scotch, and other…
NBA sensation James Harden witnesses rapid sell-out of 10,000 wine bottles during a Chinese livestream. In a stunning moment, NBA icon James Harden was left awestruck as Chinese enthusiasts instantly purchased 10,000 bottles of his signature wine, underscoring the incredible impact of livestreaming in a nation where basketball has countless devotees. With the Help of…
China has seen a significant rise in the consumption of wine in recent years, leading to a growing demand for imported wines. As a result, there are numerous boutique wine importers operating in the country. These importers play a crucial role in the wine industry, bringing a diverse range of wines from all over the…
In the world of wine, China has emerged as a prominent market with tremendous growth potential. To effectively tap into this market, Italian wine producers must prioritize wine education as a critical component of their strategy. The Italian Trade Agency (ITA) is filled with cautious optimism regarding the Chinese wine market this year, as China’s…
The market in China has changed with the Crisis, but has a promising future with double of sale in 2026 according to global data. The Chinese wine market will reach RMB 462.4 billion (US$72.2 billion) in 2026 Global data firm predict a +11.5%, growth YtY with the rebound of the Chinese economy (and social activities)…
Looking to break into the Chinese wine market? You’re in luck! China is currently experiencing a wine boom, and the market is full of opportunity. Here’s what you need to know about doing business in China’s wine industry. South Australian wine brand Penfolds to launch ‘made in China’ vintage to avoid Chinese tariffs Penfolds’ parent…
If you want to sell your Vodka in China (or any alcohol your produce), you have to read this article. New brands of high-end Vodka seized the specificities of the Chinese market. Vodka producers have to adapt to sell in China. The brand just needs a briefing session with the right agency to understand Chinese…
China currently has seven types of spirits: Whisky, Brandy (Chinese Baijiu), Brandy, Vodka and Rum, Gin, Tequila, and Vodka. Tmall and Taobao are two e-commerce platforms that Alibaba Group uses to track sales data. According to Tmall data, Chinese Baijiu was the most popular spirit in China. It is evident that Chinese Baijiu is still…
With 8000 vintages, Georgia can claim to be the world’s cradle of viticulture. Georgia (the Eurasian nation, rather than the US state) is one of the world’s oldest winemaking countries. The key wine grapes favored in Georgia are the red grape variety Saperavi and the white grape Rkatsiteli. Opportunity for Georgian Wines in China The top three countries and…
The world’s most well-known spirit, baijiu, is flushed only in one nation—China. While it is accessible for as meager as $1 per bottle from accommodation stores the country over, It is the superior finish of the market that sets to drive future development in Chinese liquor spending. Greater Than the Absinthe Fairy Flying Fairy Maotai…
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