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Introduction: Although China’s appetite for luxury brands is well documented, misconceptions and stereotypes involving the Chinese consumer are still widely disseminated. Most of the time, young Chinese buyers are portrayed as “label-obsessed” buyers who are addicted to luxury shopping, but the reality is much more complex. I) The history of luxury in China According…
Luxury brands continue to explore WeChat‘s many functions, from e-commerce to loyalty programs to Chatbot‘s capabilities, to engage with WeChat’s more than one billion users. While many brands create one-off mini-programs for special occasions such as Valentine’s Day or local exhibitions and events; the famous luxury brand Louis Vuitton has put in place a strategic…
Chinese millennials have been defined as a key consumer group in the world’s second-largest economy. In 2017, Chinese millennials are likely to develop spending habits, while not compromising on image or quality. Young Chinese consumers demonstrate themselves to be confident, select spenders willing to spend top-dollar for entertaining and personalized retail experiences. According to…
Targeting Wealthy Chinese effectively involves a blend of high value digital strategies and high-quality content that resonates with the luxury lifestyle. Here are 7 tips for reaching this lucrative market segment, done by experts of the market that work on campaign on daily basis 7 key trends in 2024 about Rich Chinese People Read more…
The digital behavior of Chinese consumers is of interest to all brands, especially luxury brands. Digitization has broken codes, consumers interact differently, the rhythms are jostled (See now, buy now). A report by Tencent and BCG on consumers’ digital behaviors in the luxury goods market in China sheds light on the subject and its particularities….
According to a report published by the Federation of the Swiss Watch Industry, last year the strongest growth in more than five years appeared for Luxury watch exports. Mainland China and Hong Kong are the top two markets for Luxury watches, with sales in mainland China reaching 11 percent of the market. Luxury Watches are…
Art is the ultimate luxury item and it has been a way with sponsorship and collaborations in order to reach richer customers. The art and luxury market have recently witnessed an important shift to turn into online sales. Indeed, theses markets have been continually growing because they are using digital activations and technological advancements, such…
Computers, communications, and consumer electronics are the three Cs of JD.com business. In 2016, Hu Shengli led this division and build it up to take more than 50% market share in China in 2017. He is called the “iron chief” by netizens because of his appearances during JD.com’s conferences announcing more and more brand partnerships….
Hurun Report and ILTM Asia Launch 2017 Luxury Traveler in China: 60% of Outbound Luxury Travelers Willing spend RMB 3000 to purchase one-night Room and Business-Class or First-Class Cabin. Adventure tourism is the theme of choice for three years. The rise of beach holidays, last year’s travel theme, luxury travel agency are also booming. Custom…
The market if luxury items are all times peak right now but in China, no one can predict the decline of any market. It is also a well-known fact that Chinese people love their tradition and they tend to show it through their lifestyle. So, this is the year of Rooster as per Chinese…
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