Vivienne Westwood unveils plans for two new flagship stores in China
Vivienne Westwood’s fall/winter 2022 collection features tiger motifs, panther cutting techniques and more at London Fashion Week. Not surprisingly, the British designer chose China as a symbol of strength to anchor the concept. The forward-thinking label will open two new flagship stores in the Year of the Tiger in China.
Vivienne Westwood will soon open a new flagship store at CITIC Plaza in Shanghai. It is located in the heart of the cosmopolitan West Nanjing Road district. It will also open its largest flagship store in China in Beijing’s Huamao Shopping Street by April 1. It will be followed by an in-store café. After these openings, the brand will have 12 outlets in China.
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The growth in the Chinese market indicates a rise in popularity among Chinese shoppers. More than 40,000 UGC instances have been registered for the brand on the lifestyle platform Xiaohongshu. This allows locals to share product recommendations. (Bally and Moschino, which are luxury brands, have similar numbers, while Etro has only 6,300. This has not been easy in the past. The brand hoped to open 30 stores in China over the next three years when it first launched in China in 2011.
The brand’s popularity has grown in mainland China thanks to clever celebrity seeding strategies — including dressing local fashion icons like Snow Kong, Esther Yu and Ouyang Nana. All have been seen wearing Vivienne Westwood accessories, including the signature pearl necklace. China is currently home to the brand’s most popular items, including handbags, earrings and necklaces.
It’s no surprise that the punk-inspired brand enjoys such popularity in China. However, the change in consumer behavior is evident. Gen Zers are more interested in niche brands than previous generations and are less attracted to traditional luxury brands. These shoppers have found a major draw in Vivienne Westwood’s style and personality. Many local internet users refer to her as the “Queen of the West”. How will she react to her retirement? Is the line possible without her? Loyal Vivienne Westwood fans wish that day would come years later.
Burberry opens flagship store in Shanghai
Fashion brand Burberry has announced the opening of its flagship store at Shanghai Plaza 66. This is the second store to feature Burberry’s global design concept. It embodies the essence of the Burberry luxury house.
We are delighted to announce the opening of Plaza 66, our newest flagship store in the vibrant and cosmopolitan city of Shanghai. The store, a place of discovery, is emblematic of our rich heritage. It also supports China’s ambition to become carbon neutral and embodies creativity and innovation. It is a bold and unique setting that brings our brand vision to life. We are excited to welcome our customers to our new home in Shanghai, where we will offer the highest quality luxury products and exceptional shopping experience that Burberry is known for,” said Josie Zhang, president of Burberry China.
The Burberry Shanghai Plaza 66 store was designed by architect Vincenzo De Cotiis. You’ll find baseboards and displays in a variety of textures, including concrete, ceramic and glossy finishes. The core colors of the Burberry check – red, beige and black – are explored and developed in the store. At the same time, the iconic pattern is reinterpreted in the mirrored areas of the grid ceiling. This creates a sense of open space by mirroring the checkerboard tiled floors.
Burberry has long been committed to creating a sustainable future by reducing its impact on the environment and promoting positive change. The Burberry Plaza 66 store, which is working toward LEED (Leadership in Energy and Environmental Design) certification, is carbon neutral. This is part of the company’s industry-leading goal to become climate positive by 2040. Burberry has had all of its stores in mainland China certified as carbon neutral. Burberry will source 100% of its electricity from renewable sources by 2022. Burberry will be carbon neutral in all its global operations by the end of next year.
Five Burberry stores with the new global design concept are already open, including Shinsegae Times Square in Korea, SKP Accessories in China and Umeda Hankyu Accessories in Japan.
Burberry opened its first flagship store with the new design concept at No.1 Sloane Street in London in July. Two more stores will open in the coming year, one on Rue Saint-Honoré and the other on Bond Street in Paris.
Scotch & Soda expands in China, starting with a new flagship store
Scotch & Soda is a Dutch fashion brand that has opened its flagship store in the Xintiandi district of Shanghai. More openings are planned in the coming months.
Scotch & Soda will launch this store as part of its expansion plan in China. It will also open the brand’s first store in Shanghai Taikoo Li. Scotch & Soda will also open two stores directly in Beijing Sanlitun shopping center and Shanghai Reel shopping destinations. This will bring its total number of stores in China to five by the end of the second half of this year.
Frederick Lukoff, CEO of Scotch & Soda, said, “Our new flagship store in Shanghai marks an important step in our expansion and growth strategy in China.” “We look forward to opening additional brick-and-mortar locations in key cities this calendar year, and providing a multi-channel experience for customers in this promising market.”
Following the opening of Scotch & Soda’s first online store on Tmall in January, the flagship store in Shanghai was opened. The brand’s global expansion plan calls for 15 new stores to open in China.
Hermes unveils new flagship store in Beijing
Hermes, the French luxury brand, has opened a new flagship store in Beijing as part of its “I know what” style in China.
The new Chinese flagship is located in Beijing’s China World shopping center. It is a blend of Chinese artistic heritage and French savoir-faire.
The exterior covers two floors with over 900 square meters of retail space. It features an 11-meter-high facade made of double-glazed panels in golden hues.
The store’s open layout is illuminated by subtle pastels and minerals, such as celadon and gold. The terrazzo floors are covered with the famous Faubourg Saint-Honoré mosaics, which offer a sophisticated light contrast to the handcrafted furniture and cabinetry.
The Hermès silk world is located on the first floor, with access from the shopping center. It opens to a space dedicated to perfumes and costume jewelry. The floor is swept by men’s ready-to-wear, as well as men’s silk, and accessories. A second entrance allows access to the street. A custom men’s salon is located to the side, where you can have privacy and make custom appointments.
The second floor is connected by a spiral staircase. It is backed by a 3D plaster wall made of vertical bamboo. The iconic Hermès leather goods for women lead you to the ready-to-wear and shoes. A VIP lounge is to your right. The Hermès equestrian collection is on the left. Next, you will find the House’s line of home goods, tableware and furniture.
A selection of limited edition items has been launched to celebrate the store’s opening. These include a Coup de Fouet Tattoo silk scarf available in two exclusive colors and two Kelly 25 bags featuring the Golden Spur leather inlay pattern. It’s so chic.