Real Estate: how to generate thousands of leads from China?
In 2024, Chinese will be able to travel and want to invest oversea.
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KPI and Results focused. We are the most visible Marketing Agency for China. Not because of huge spending but because of our SMART Strategies. Let us help you with: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
When investing, real estate is the first reflex for Chinese People.
Real Estate: how to generate thousands of leads from China in 2024?
To better understand China you need to know the following facts:
- The golden age of real estate in China is over. 50% of the richest men got rich because they invested in real Estate.
- In China, everyone knows buying real estate properties can make you rich, then almost all Chinese want to invest in Chinese real estate…
- Now Chinese can not buy more than 3 properties, if so they have to pay extra Taxes.
- Experts now consider the Chinese real estate market as a risky investment
- The property market contributes to about a 25% of China’s GDP and has been a problem to growth, especially since Beijing cracked down on Top property developers’ high reliance on debt in 2020.
- Chinese want to diversify their investment, put some money abroad and protect it from their their government eventual policies. They also consider real estate as a safe way to invest money.
- Many wealthy Chinese think of moving oversea
How to generate leads for your real estate company?
The Chinese are getting wealthier every day and they are more and more demanding. They want a better environment, better comfort, a bigger house, etc…now they see things in big and they want more. They select carefully their homes in order to be fully satisfied.
Real estate professionals have to adapt themselves to this evolving market as it’s a huge opportunity. How to generate leads for this industry?
SHOW UP ON THE FIRST PAGE OF CHINESE SEARCH ENGINE
One of the key factors to having leads is to be on the first page of Chinese search engines.
You have many Search Engines in China such as Qihoo 360, Sogou, etc… but there is 1 you can’t forget: BAIDU (the Chinese ‘Google’). It captures more than 60% of the traffic.
In order to appear in a good position on the search engine results page, you need to include appropriate and careful y selected keywords, make sure your content is accurate and relevant, and use backlinks. It will increase people’s trust in your product and improve your website’s rank on different search engines.
Implement a PPC campaign ON BAIDU: SEM STRATEGY
In Online real estate and from a lead generation perspective, you must be visible, almost at any cost…otherwise eventual prospects will never come to you.
PPC campaigns on Baidu complement well all your SEO efforts. Keep in mind the natural-organic results appear in the 2nd half of the result page while the sponsored results (PPC) appear in the first half.
Having a PPC campaign (ts) is a very good and efficient tactic. If you want to know more please hesitate to contact 1 of our experts!
ONLINE REPUTATION MATTER
When matter to invest, Chinese people are EXTREMY Careeful about the reputation of the developpers.
They want to avoid, scam and bad company that promise and do not deliver.
All real estate firms need to have a good reputation, positive reviews, and media positive coverage.
If you do not have that , 90% of potiential investors will not choose you.
An optimal content !
Optimal content (relevant, attractive, and accurate) will attract leads.
Your website’s content should be well written, without spelling mistakes, and attractive.
From a real estate perspective, you need to give the relevant information with a WOW effect…this has to be attractive therefore take care of your pictures and be rigorous in the information.
An easy way to capture attention is to have a video on your website
VIDEOS: THE NEW TREND
In the world of digital, video is a good way to capture your users’ attention because it’s much easier to access as it requires less effort to follow. If the quality of your video is good, it will be easier for potential buyers to trust your business and product, and then they might contact you. In order to generate, leads do not hesitate to publish and leverage a video presentation of your services.
Real Estate Lead Generation on Douyin (TikTok China): Top Trends & Tactics
Douyin has become a goldmine for real estate lead generation in China, with innovative strategies blending entertainment, technology, and hyper-localization. Here’s how top agencies and developers are leveraging Douyin trends in 2024:
1. Virtual Staging with AR Filters
Trend: Use augmented reality (AR) filters to let users “virtually furnish” empty properties.
- Example: A Shanghai agency created a filter called #梦想家 (#DreamHome) where viewers drag-and-drop furniture into vacant rooms.
- Lead Capture: Users submit their designs via a mini-program to receive a free 3D floor plan.
- Result: 12,000+ leads in 2 weeks, with 23% conversion rate.
2. “Day in the Life” Neighborhood Tours
Trend: Film immersive videos showcasing the lifestyle around a property (schools, cafes, parks).
- Example: A Shenzhen agent posted a viral video titled “24 Hours in Futian District”, highlighting a luxury condo’s proximity to metro lines and Michelin-starred restaurants.
- Lead Capture: Link to a WeChat group for “Neighborhood Guides” with exclusive market reports.
- Result: 5,000+ group joins in 3 days.
3. Live Streaming Open Houses
Trend: Host live streams inside properties, answering questions in real-time.
- Example: A Hangzhou developer streamed a “Midnight Open House” targeting night owls, offering limited-time discounts.
- Lead Capture: Viewers click a flashing “Book Now” button to reserve a consultation.
- Result: 68 units sold during a single 4-hour stream.
4. Gamified Property Quizzes
Trend: Create quizzes like “What’s Your Dream Home Style?” with results tailored to listings.
- Example: A Beijing agency used Douyin’s quiz template to match users with villas, apartments, or penthouses.
- Lead Capture: Users input contact details to receive their “personalized home report.”
- Result: 8,200+ leads with 15% follow-up rate.
5. Collaborations with Local KOLs
Trend: Partner with hyper-local influencers (not celebrities) to build trust.
- Example: A Chengdu agency collaborated with foodie KOL @SpicyQueen to showcase a condo near the city’s hottest hotpot street.
- Lead Capture: Promo code “SPICYHOME” for a free home valuation.
- Result: 200+ valuations booked, 30% converted to listings.
6. “Before & After” Renovation Series
Trend: Post serialized videos transforming fixer-uppers into luxury homes.
- Example: A Guangzhou renovator’s series “From Ruin to Royal” gained 2M+ views per episode.
- Lead Capture: Link to a “Renovation Calculator” mini-program requiring phone sign-up.
- Result: 4,500+ sign-ups; 40% became clients.
7. Government Policy Explainer Videos
Trend: Simplify complex regulations (e.g., property tax, purchase limits) into 60-second videos.
- Example: A Xi’an agency’s video “5 Things to Know Before Buying in 2024” went viral with 1.2M saves.
- Lead Capture: Comment “政策” (“policy”) to auto-receive a PDF guide via DM.
- Result: 3,000+ DMs in a week.
8. Nostalgic “Hometown” Campaigns
Trend: Target migrants in Tier 1 cities with emotional content about buying property in their hometowns.
- Example: A Chongqing developer’s video “Your Roots Deserve a Home” featured elderly parents surprising kids with keys to a new house.
- Lead Capture: QR code at the end linking to hometown property listings.
- Result: 900+ inquiries from Beijing/Shanghai-based Chongqing natives.
Tools for Douyin Real Estate Success
- Douyin Lead Form Ads: Pre-filled forms synced to CRM systems like HubSpot.
- Mini-Programs: For bookings, mortgage calculators, or VR tours.
- Douyin SEO: Optimize captions with keywords like 学区房 (school district homes) or 地铁房 (subway-access homes).
Case Study: Evergrande’s “Douyin Blitz”
- Strategy: Posted 100+ 15-second videos of discounted units during the 2023 liquidity crisis.
- Tactics:
- Urgent captions: “Last Price Drop! 48 Hours Only!”
- Live streams with CEOs “apologizing” and slashing prices.
- Result: 2,300 units sold in a month, clearing ¥3.8B in inventory.
Key Takeaways
- Content > Hard Sell: Educate and entertain first.
- Hyper-Localize: Neighborhood vibes matter more than square footage.
- Speed Wins: Reply to comments/DMs within 30 minutes to retain interest.
By tapping into Douyin’s trends and tools, real estate players can turn scrollers into sellers in China’s cutthroat market.
NEWSLETTERS VIA EMAIL WECHAT: STAY CONNECTED!
Your potential buyers might be interested in your services but so far they didn’t buy yet and you need to keep their attention. In order to do so, invite them to subscribe to your Official WeChat account. By subscribing, they can have direct access to your newsletters on their phone. This is very convenient as it will follow them on their cellphone. You can also implement a QR code of your official account on your website thus when they want to make a decision it gives them the choice to go on their platform of preference.
ENCOURAGE PEOPLE TO CONTACT YOU!
In order to maximize and leverage all the leads, you get as an Online Agency, make sure your landing pages are optimized, otherwise, you will not get any sales. On-page optimization and AB testing are very important to optimize your conversion rates.
On your landing pages, make sure your users know and find it easy to make the next step-action (you want them to make) by showing them the relevant button. Test different options if you’re not sure which one is the most effective way to get more sales.
Please keep in mind:
- We are a Marketing Agency
- We set up Lead Generation Marketing with monthly fees
- We focus on return of Investment (ROI)
- If you want to know all our Methodology and our case Study, please contact our experts.
Contact us here.
We offer for sale the Tourist Base
The land plot is 130 000 square meters. (13 hectares)
The base is located in a beautiful place in a pine forest on the banks of the river Zeya,
The site is located 100 kilometers from the city of Blagoveshchensk Amur Region
On the site there are houses made of wooden beams for accommodation of tourists, the hostel is designed for accommodation of 400 people.
On the territory of the camp there is;
Private beach on the banks of the river Zeya, Sauna, Dining room, Health center, Club, Garage for cars, Boiler room, Warehouse.
only 40 capital buildings.
There is a place for fishing. In the Zeya river there is a fish-carp, carp, pike, thick-beaked, snakehead, crucian, horse, sturgeon, kaluga, lenok, grayling, killer whale, and many other fish.
The camp site has electricity, there is a diesel generator.
there is a well for drinking water – a depth of 200 meters
There are all necessary documents for ownership.
The cost of the Tourist Base is 550 000 US dollars, we provide legal assistance in processing the documents.
Telephone for communication 89098105331 Yuri Ivanovich Ushmudin
hello,
I would like to know, as a foreigner how to invest in China?
Pepe V.
We are not an investment agency. 🙂
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Hello ,we are Real estate agency in tehran ,iran ,over 25 years experince, with china outboud market, please contact me 09360050441
We want to launch a campaign of marketing soon
Hello
My purpose is to make ads to attract Chinese real estate investors to invest in the jcdc project in Dubai
, i am thinking to have ads with the purpose of awareness, consideration and leads generation in Douyin,
what is your recommended period for optimal chinese investors
Email me
Hello
Sure we can assist you. We will contact you