Did you know that in China, young kids are limited by 40 minutes maximum per day from Douyin, the local TikTok, for children under 14
Forty minutes a day is what Douyin, the Chinese TikTok, now allows teenagers under 14 years old. The service is even blocked for them between 10 p.m. and 6 a.m.
Limited the addiction to Social media in China
The ideological takeover of China by the Communist Party finds an almost daily translation in the world of the media and more broadly of “entertainment”.
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Beijing controls youngest
After reality TV, summoned to “promote tradition”, then video games (“mental opium”), limited to a maximum of 3 hours per week for those under 18, Douyin, the Chinese version of TikTok, limits its access to those under 18. 14 years to a maximum of 40 minutes per day.
Reduce screen addiction
Even before Beijing’s solicitations, ByteDance, Douyin’s parent company, even opted to block their connection between 10 p.m. and 6 a.m., in order to preserve the sleep of the youngest users. It has also chosen to multiply new content of an educational nature: “experiments in the popularization of science, visits to museums, the discovery of the country’s landscapes, educational videos on history… We hope that this content will be able to arouse the interest children and that they will learn things there, ”said the digital giant in a press release.
It is a smart strategy to reduce addiction to screens and exposure to harmful content, given the influence that this type of network exerts in the world of Chinese youth?
Rather a preventive act within the battle which now opposes the central government and the giants of new technologies.
Battle between central power and digital giant
In China, as in the United States, these companies have become veritable empires.
And as we are talking about GAFAM (Google, Amazon, Facebook, Apple, Microsoft), the Chinese are talking about BATX for Baidu, Alibaba, Tencent and Xiaomi. ByteDance doesn’t have the honor of being in the acronym, but the company is indeed a heavyweight in the field. And as such, it is targeted by the communist power which intends to continue to ensure social control over its population via these technological tools… But not to be overwhelmed by the growing weight of their leaders. Who know how to turn their backs when Beijing pulls out its claws