How(and why) a Chinese Distributor partner with an Italian Brand in China

About crushing it in China’s e-commerce scene with S’Young International , Chinese distributor and Lord & Berry.S’Young International an Italian beauty brand

S’Young Beauty International is a Chinese firm known for distributing international beauty brands within China. The company specializes in introducing and managing foreign labels, adapting them to the local market, and navigating China’s unique business and regulatory landscape.

S’Young uses a combination of strategic marketing, collaboration with influencers (KOLs), and robust e-commerce strategies to promote and sell these brands effectively to Chinese consumers. Kiko Milano, Fenty Beauty, Liérac are part of the portfolio

Lord Berry in China

They have done a great job in PR… baidu , and using testimonials.

Good reputation before contacting distributors

On Baidu

Testimonials are always Good in China for beauty brands

The Partnership

Kickoff: S’Young International is killing it in China by distributing international beauty brands like Lord & Berry. They got into the game in 2019, targeting niche markets with high-end backstage makeup. It’s all about knowing your stuff and showing up where it counts.

The Platform Play: China’s e-commerce isn’t just a game; it’s a battleground. Taobao’s huge, but Douyin and Xiaohongshu(Red) are where the magic happens—especially for Gen Z and the ladies.

We’re talking a blend of content, commerce, and killer interactive livestreaming that’s reshaping retail. Nearly half the Chinese are tuning into livestreams, with the market expected to double by 2026. This is the future, and it’s happening now.

Using KOL Influencers Like a Pro:

When Lord & Berry hit China, the challenge was all about translating their backstage magic for daily wear. Enter KOLs (Key Opinion Leaders). Not just any influencers—ones that match the brand’s vibe, with a focus on long-lasting makeup for oily skin, a major pain point in the market.

Real-World Strategy:

Think wider—fashion shows, outdoor events, music festivals. Lord & Berry showcased their products across these real-deal scenarios through influencers who actually use and love the product. This isn’t just selling; it’s building a lifestyle around the product.

Managing the Madness: 😉

KOL management? It’s a science. S’Young uses hardcore data to customize influencer campaigns, making sure they’re hitting the right notes at shopping festivals and fashion weeks. It’s about smart tagging, like “driving sales” for livestreams, ensuring the influencer vibe matches the campaign goals.

Omnichannel Mastery: Online’s just one piece of the puzzle. S’Young backs it up with over 6,000 offline spots like luxury malls. Seamless integration, baby. That’s how you maintain brand heat across all channels.

In short, crush it by being everywhere your customers are, using data to steer the ship, and leveraging every platform like a boss. This isn’t just selling makeup; it’s about creating and dominating the market conversation.

source Jingdaily

If you need to contact and pitch Chinese distributor we can help you

We work on brand Reputation in China first then contact potential distributors that can be interested in your products