Car rental is a concept that is becoming more and more successful worldwide. With the proliferation of applications, the service is accessible to everyone and gives users the opportunity to have a personalized experience.
Renting a car is a good way to travel freely. It allows customers to travel at their leisure in places that are naturally spoiled by nature. Germany is a paradise for this kind of activity. Chinese drivers, like most drivers, fantasize about the long German motorways without speed limits.
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But who are these travelers?
The Chinese self-driving tourists often travel with their family or friends. The average age is between 30 and 49.
One study showed that the age of travelers had an impact on the length of the trip. For example, the average travel time for a 41-year-old self-diving tourist is 35 days. In comparison, if the age of the traveler is reduced to 24 years old, the average length of the trip will also be impacted and will be reduced to only 18 days.
These young drivers will travel to countries close to China, such as Thailand and Vietnam. We can assume that the more experienced travelers have a larger budget since they travel further: Germany, the United States or New Zealand.
As can be seen in the graph below, by far the most popular destination for Chinese self-driving tourists is the United States. This can be explained by the presence in the country of many mythical highways. I am referring to roads such as Road 66 or California’s Highway 1. For Australia ‘is the same, the popular Great Ocean Road, leads many tourists to be interested in the country.
The last factor we can talk about is the season. During the summer, Chinese travelers are more inclined to rent cars in Europe or the United States.
At the same time, travelers going on sightseeing trips during the Chinese New Year holiday prefer to visit neighboring Asian countries or the continent of Oceania.
How can you attract self-driving Chinese tourists ?
The Chinese consumer market is perceived differently than others. Indeed the cultures are different, and so are the ways of doing things. You need to learn more about how to enter the Chinese market. In an increasingly connected society, it is through digital technology that you will be able to enter the market.
Therefore, you need to implement a whole new digital marketing strategy.
This article will give you the keys to succeed in your marketing action.
KOL? Ring a bell?
The term refers to the expression “Key Opinion Leader”.
They are also called influencers.
These people have the characteristic of being in possession of a certain power of influence.
What does this mean?
Well, KOLs are followed on social networks by a large number of people, called “followers”.
An influencer’s publication is seen, commented on, shared by his entire community, which can be made up of thousands of people.
Can you imagine the publicity it can do?
And yes, that’s why you have to get in touch with one of them.
Precautions are still to be taken, make sure that the publications of your KOL are followed. Indeed, the comment space must be followed by your teams. This allows you to follow up questions from your potential customers.
WeChat to engage with your customer
WeChat is China’s favorite application.
With millions of connections a day, the application will be your most valuable way to get to know you.
Contrary to popular belief, WeChat is not just an instant messaging application.
It has a whole bunch of features. Its features make it an ideal platform for online commerce.
Data is the key
One of the most popular features of the application is the mini-app.
Mini apps allow merchants to compartmentalize their business. Indeed, a separation is made so that each mini app is linked to an action. Moreover, it is very easy to customize them.
The visual is made in HTML 5 which allows a great freedom of personalization.
In addition, the messaging function allows you to create interest groups.
Interest groups are useful if you want to deliver a message with a wide reach to a targeted audience.
This will allow you to advertise by tailoring it to your audience.
Your website :” Attractive and in Chinese “
The creation of a brand new website is essential.
Your website is like the front of your shop. It is the first image your customers will have of your company. That’s why it is important to take care of it.
Traffic think Baidu
First of all, you have to be well referenced on the internet. Baidu is the most used search engine in China. Your customers will use it to search for you. Baidu is a tool that has its own SEO methods. You need to learn about its methods in order to know the keys.
The following article will tell you about it: Baidu
Concerning the content of your site, it must imperatively be in Chinese. This may seem incidental but none of your customers will bother to translate your site even if it is in English.
It is the same for the site links to which you refer. They must refer to free sites, otherwise Baidu will consider your site as obsolete.
Finally, don’t hesitate to call in the experts. They alone hold the keys to the strategy of the Chinese market, because they have the experience.
Do not hesitate to contact us. Our team of 75 experts is at your service to establish your business in the heart of the Chinese market.