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Export to China: where should I start?

China is a key market for exporting businesses in the world.

Each year, the Chinese consumer base is increasing. They are now purchasing more than ever before. China ‘s consumer market is expected to increase by around 12% each year in US dollars, reaching an estimated $8.4 trillion in 2022. The new wealthier generation spends a lot. They enjoy luxury products, travel, and a glass of imported wine.

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Chinese economy is on the raise

This market has huge potential. Chinese consumers are extremely fond of western brands and the rising demand for imported goods.

An Reuters poll of analysts released Jan. 13 predicted that China’s economy will grow 5.2% by 2022, according to a poll.

At the opening of the annual parliament meeting, in March, the government will reveal a growth goal for 2022.

Zhu stated that he was confident that China’s economy will grow at around 5.5% by 2022. He also said that 5-6% potential economic growth was possible.

China Top importation

  • Electrical machinery, equipment: US$548.7 billion
  • Mineral fuels including oil: $267.6 billion
  • Machinery including computers: $192 billion
  • Ores, slag, ash: $180 billion
  • Optical, technical, medical apparatus: $99.1 billion
  • Vehicles: $74 billion
  • Plastics, plastic articles: $71 billion
  • Copper: $48.5 billion
  • Organic chemicals: $45.6 billion
  • Oil seeds: $45 billion

China had to be restrained in its monetary and fiscal policies for 2021, Li stated during Friday’s event hosted by China’s State Council Information Office.

China’s cabinet has committed to speed up the issuance local government special bonds in order to boost investment. Meanwhile, the finance ministry issued 1.46 trillion Yuan ($230.26 million)in the 2022 advance quote for local special bonds.

Chinese shoppers tend to use the “popularity”, and “total sale” rankings on online shopping platforms to find reliable sellers. These rankings are largely boosted by aggressive internet marketing or word of mouth.

Marketing is key to export in China

Chinese customers are passionate about leaving reviews for products they purchase online. Online reviews are a major factor in converting visitors to sales. Online maintenance is key to selling products online in China. You will be able to outperform thousands of other small players on a large online platform like Taobao by having a dedicated customer support and marketing team.

Most businesses find it difficult to manage an international online store in another language. Working with a competent, committed service provider is key to your success. Online retail channels are growing rapidly and are more convenient for businesses to reach the Chinese market.

Cross-border : An entry point to China for foreign companies


Cross-border Chinese retail has never been better. Tmall & Jingdong (JD), the largest player, has a strong infrastructure.

Cross-border ecommerce platforms enable brands to sell online even if they don’t have a physical presence there (which is quite complicated!).

Brands can set up shops on China’s cross border platforms to make use of Chinese payment methods and the delivery infrastructure provided by many of these platforms. These platforms make it easy for foreign brands to adapt their approach to Chinese ecommerce to the needs of their target market. This is a great way to get started on your China dream.

However, you need to create a marketing strategy to attract qualified traffic to your store and convert this traffic into sales. A strong brand is essential for success. You may be able to get the same exposure as other brands, but your conversion rate will not be high enough.

China E-Commerce has two key points to keep in mind: Traffic Acquisition, and Conversion Rate.

  • Tmall: The fastest way to sell and export in China
  • Tmall.com is China’s largest online retailer of B2C products.
  • This platform offers a large variety of products, including clothing, food and luxury shoes.

It’s difficult to sell on Tmall for many reasons.

Tmall accepts only brands that are well-known in China. Tmall Global (the trans-border part of the Tmall ) targets companies with at least two years’ experience and annual sales exceeding 100 million RMB ($33 million).

Tmall Global has also chosen an invitation policy. Merchants can apply for accreditation to the third party (TP) or join the platform. Tmall Global has made it more difficult to set up a store. Tmall Global has just updated its website to target brands that are not well-known in China, and who want to test the market.

You can use the platform to increase traffic and sales by using a variety marketing tools. You can also get a warehouse service, but you will need a Chinese address.

  • You will need the following to open your Tmall business:
  • A registered entity outside of China.
  • Qualifications in Wholesale and Retail Sales Abroad
  • Own the brand/agency.
  • Stock the stock you need.
  • Tmall’s costs are prohibitive for small players. To be successful, you will need to develop a strategy and determine the cost of your product.
  1. Security deposit: 150,000 RMB, EUR 20,554.
  2. Technical costs: RMB 35,000 (EUR 4110), RMB 60,000, (EUR 82214), per annum, depending on type of store.
  3. Commission: 0.5% to 5.5% depending on store type. Alipay fee 1%
  4. JD Global: Cross-border eCommerce Solution in China
  5. JD is China’s 2nd largest online direct selling platform. It owns and operates seven execution centres and 166 warehouses in 44 different cities.

Foreign brands can import their food, drinks, and footwear directly from other countries, just like Tmall. JD is a dominant player in certain areas, such as consumer electronics and home appliances.

JD also offers its Global system to foreign brands, which allows foreign traders and manufacturers to directly sell to Chinese consumers without having to have a Chinese address.

JD an alternative to Tmall

JD Worldwide speaks a lot about its logistics network, such as warehouses and next-day delivery programs. It also talks about its zero tolerance policy for counterfeit products. This is an important issue in China.

You will need to meet different criteria in order to open your JD business. These criteria are very similar to Tmall’s.

To register for JD global, you need:

  • A registered entity outside of China that has a capital greater than 500,000 RMB (EUR 67.908).
  • Qualifications in Wholesale and Retail Sales Abroad
  • Own the brand/agency you have authorized
  • Stock the stock you need.


Franchising : This allows suppliers to create a JD store, and then use JD warehouses for their products. JD takes all responsibility for customer service, storage, delivery and delivery. This is good news for traders!


Business Partner License The seller has the ability to configure the store and complete the package in order to ship the order. JD will manage customer service and issue invoices.
Self Operation Partner A seller can sell on JD. The merchants must manage storage and delivery.

Your distribution strategy in China is important

CHINESE BUSINESS CLUB FRANCE CHINE;


Consider your distribution strategy carefully and reach out to potential partners. Canadian companies can jump in to a Chinese venture without doing their research.

Franchise in China: a good option to develop fast.

Companies should not rush to develop their distribution strategy. There are many pitfalls to signing a deal without speaking to potential partners and failing to do proper research. Sometimes, the wrong partner, the wrong approach, or the wrong region are chosen to do business in China.

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