Douyin is used by 80% of China’s top real estate developers
80% of China’s top 200 real estate developers have established a presence on Douyin, source Oceanengine
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China’s Real Estate is Evolving
Listen, China’s real estate sector is having its moment of struggle right now, and everyone’s asking, “When does the turnaround happen?” Analysts are saying we might not see a real shift until late next year. But let me break it down for you—this is just a chapter, not the end of the story.
Here’s the reality in China:
The housing market has been in a downward spiral. Construction is slowing, home sales are sluggish, and developers are scrambling.
Even with the recent stimulus measures, we’re not seeing fireworks just yet.
🏗️ What’s next?
Rebounds will be slow, no sugar-coating that. Analysts predict it’ll take time to see home sales and new construction pick up again. But here’s the thing: China isn’t afraid of long-term plays. They’re building, adapting, and getting ready for what’s next.
💡 What this means for you:
Whether you’re investing, watching, or working in the sector, remember this: opportunities will come. It’s not about waiting for a magical “bounce back” moment—it’s about positioning yourself for when the tide starts to turn.
China’s real estate is down, but it’s far from out. Stay patient, stay smart, and don’t sleep on what’s happening in the market.
Chinese investors are turning to overseas markets
Chinese real estate investors are increasingly turning to overseas markets, driven by several key factors:
1. Diversification of Financial Risk
A significant majority—86%—of Chinese investors seek to diversify their financial portfolios by investing abroad.
source Mingtiandi
2. Domestic Market Challenges
China’s real estate sector faces a downturn, with top developers experiencing a 17.3% decline in sales in 2023. source Knight Frank
This instability prompts investors to explore more stable international markets.
3. Educational Opportunities
Many Chinese investors purchase overseas properties to provide their children with access to quality education and to facilitate potential migration. source marketingtochina
4. Capital Preservation and Growth
Investing in foreign real estate offers a safeguard against domestic economic fluctuations and potential capital controls, ensuring asset preservation and potential appreciation. Read more
5. Lifestyle and Prestige
Owning property abroad enhances social standing and aligns with aspirations for a global lifestyle. Read more
Top Investment Destinations
Chinese investors favor countries like the United States, Australia, Canada, Thailand, Malaysia, Dubai, and the United Kingdom, attracted by stable economies, robust legal systems, and favorable immigration policies.
The combination of domestic market challenges and the pursuit of diversification, education, and lifestyle benefits drives Chinese real estate investors to seek opportunities abroad.
Why China’s Top Real Estate Developers Are Betting Big on Douyin ?
Let’s talk Douyin (China’s TikTok) and why it’s become a must-have for real estate developers. We’re talking huge budgets, massive campaigns, and game-changing lead generation.
Here’s why they’re all in:
1️⃣ Lead Generation at Scale
Douyin is a lead-gen machine. With its algorithmic precision, real estate developers can target the right buyers—whether it’s young professionals eyeing urban apartments or families looking for suburban homes.
- Native ads, short videos, and live streams are tailored to grab attention and convert viewers into leads.
- Developers are generating thousands of leads daily, all with measurable ROI.
2️⃣ Video: The Perfect Real Estate Format
Real estate thrives on visuals, and Douyin’s short video format is perfect for showcasing:
- Stunning property tours 📽️
- Lifestyle benefits (imagine waking up with that view!)
- Community amenities like parks, schools, and shopping areas
A 15-second video can do what a thousand words on a brochure never could—create emotional connections and drive inquiries for Chinese investors.
3️⃣ Right Advertising, Right Timing
Douyin’s native feed ads feel natural and engaging—they blend seamlessly into users’ content streams. Unlike traditional ads, they don’t scream “sell”—they tell a story, showcase a dream, and spark curiosity.
- Developers use precise targeting to hit their ideal demographic at the perfect time.
- The algorithm ensures ads reach engaged and ready-to-buy users, increasing conversion rates.
4️⃣ Live Streaming for Real-Time Engagement
Live streams have become a real estate sales phenomenon:
- Developers host live property tours with Q&A sessions to answer buyer questions in real time.
- Limited-time promotions, discounts, and exclusive offers drive urgency and sales.
Imagine a live-streamed auction where hundreds of viewers compete for properties—that’s happening right now on Douyin. Many real estate agents using that
Read more
5️⃣ Massive Reach, Affordable Costs
Douyin gives developers access to millions of potential buyers, from Tier 1 cities to smaller towns.
- Developers leverage localized campaigns to match the unique needs of each region.
- Compared to traditional real estate marketing channels (TV, print), Douyin offers a cost-effective way to reach the masses with measurable results.
6️⃣ Native Content, Seamless Experience
Real estate developers understand that traditional hard-sell ads don’t cut it anymore. Douyin allows them to:
- Tell stories: Share real buyer success stories and show how properties change lives.
- Create aspirations: Highlight how their developments align with modern lifestyles.
- Engage audiences: Use entertaining, educational content to keep users hooked.
🔑 Takeaway for Real Estate Developers:
Douyin isn’t just a platform—it’s the future of real estate marketing in China. By embracing video, leveraging native ads, and focusing on lead generation, top developers are staying ahead of the curve and driving sales like never before.
If you’re in real estate and you’re not on Douyin yet, the question is: what are you waiting for?
You want to see case studies about Douyin Lead generation ?
Contact us, we can help you.
