China’s cosmetics market is booming at $78 billion projected for 2025, with e-commerce platforms like Tmall and Douyin driving sales amid economic shifts; brands focus on premium positioning to counter dips, emphasizing digital ads and personalized offers. On Red, (xiaohongshu) we have a monthly average views hitting 100 billion for cosmetics tutorials in 2023. CRAZY … Continue reading How Cosmetic Brands Use Digital in China in 2025?