Cost-efficient solution to attract Chinese TouristsContact us
Designa website or webpage that appeals to Chinese tourist
First Place to look for destinations is Baidu, don't miss the boat
Chinese tourists will look for what their pairs are saying about a destination
Live-streaming has become a Must tool for Destination Promotion
Promote your destination on Social Media with Buzz Campaign & Kols
Register your destination on Fliggy, Trip, eLong ...;
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We worked with many companies and professionals of tourism: from restaurants to travel agencies and from shopping center to hotel resort/chains. Here are some of them and how we dealt with their case.
Social media are effective channels to interact with your target audience. The first step: create your WeChat official account for credibility. Use Wechat to nurture and convert your followers with quality content, H5, mini-program, and so on. Another great channel for Tourism in China is RED, the influencers app & the short video giant Douyin. Use Weibo for paid ads and virality etc;
KOLs (Key Opinion Leaders) are extremely popular in China. They are often users, bloggers, or celebrities who create viral content on social media. They provide advice or feedback to their communities and they are followed by Chinese travelers. Today Chinese consumers think of KOLs as more trustworthy than brands' official communication. Kols Marketing if done well, is a good investment for professional of tourism. With the rise of Kols, live-streaming has found its place and it is especially true in the tourism market with virtuals visits.
If you want to do SEO you need to create a mandarin website. All keywords searched on Baidu (Chinese search engine) is in mandarin. To have a good referencing it’s the only solution. In addition, you don’t have to only translate your website into mandarin. Chinese consumers don’t have the same standards as other countries. They prefer a website with a lot of information and pictures rather than a minimalistic website.
Be on travel forums. The best travel forums in China is TuNui, Mafengwo or Qyer You can create a personal account to see what consumers think about your travel/tourist agency. You can control your image, chat, and create engagement. Travel Forums also have consumer communities and Kols that can greatly improve your reputation in an organic trustworthy way.
What are Chinese tourists looking for ?
Chinese millennials are looking for experiences when traveling. They are often mentioned as FIT (independent travelers). FIT wants to get off the beaten path. Chinese millennials also happen to be the biggest emerging market in the world.
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