Chinese Tourists Have Money, and Here is how to Target Them

Cost-efficient solution to attract Chinese Tourists

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Our Services for China Outbound Tourism

Chinese Website

Designa website or webpage that appeals to Chinese tourist

Baidu SEO & SEM

First Place to look for destinations is Baidu, don't miss the boat

Chinese Forums & Q&A

Chinese tourists will look for what their pairs are saying about a destination

Live Streaming

Live-streaming has become a Must tool for Destination Promotion

Chinese Social Media

Promote your destination on Social Media with Buzz Campaign & Kols

Chinese OTA

Register your destination on Fliggy, Trip, eLong ...;

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OUR CHINA OUTBOUND TOURISM CASE STUDIES

We worked with many companies and professionals of tourism: from restaurants to travel agencies and from shopping center to hotel resort/chains. Here are some of them and how we dealt with their case.

HOW TO ATTRACT CHINESE OUTBOUND TOURISTS TO YOUR DESTINATION?

Chinese Social Media Promote your destination

Social media are effective channels to interact with your target audience. The first step: create your WeChat official account for credibility. Use Wechat to nurture and convert your followers with quality content, H5, mini-program, and so on. Another great channel for Tourism in China is RED, the influencers app & the short video giant Douyin. Use Weibo for paid ads and virality etc;

Have KOLs Review your Tourism Services

KOLs (Key Opinion Leaders) are extremely popular in China. They are often users, bloggers, or celebrities who create viral content on social media. They provide advice or feedback to their communities and they are followed by Chinese travelers. Today Chinese consumers think of KOLs as more trustworthy than brands' official communication. Kols Marketing if done well, is a good investment for professional of tourism. With the rise of Kols, live-streaming has found its place and it is especially true in the tourism market with virtuals visits.

A Website in Mandarin

If you want to do SEO you need to create a mandarin website. All keywords searched on Baidu (Chinese search engine) is in mandarin. To have a good referencing it’s the only solution. In addition, you don’t have to only translate your website into mandarin. Chinese consumers don’t have the same standards as other countries. They prefer a website with a lot of information and pictures rather than a minimalistic website.

Chinese travel blog & Forums

Be on travel forums. The best travel forums in China is TuNui, Mafengwo or Qyer You can create a personal account to see what consumers think about your travel/tourist agency. You can control your image, chat, and create engagement. Travel Forums also have consumer communities and Kols that can greatly improve your reputation in an organic trustworthy way.

WHY CHOOSE US TO TARGET CHINESE TOURISTS?

Seo agency China is the most cost-efficient digital marketing service for foreign companies based in Shanghai. With extensive experience in the Chinese outbound market, we know how to reach out to your target audience.

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FREQUENTLY ASKED QUESTION - CHINA OUTBOUND TOURISM

What are Chinese tourists looking for ?

Chinese millennials are looking for experiences when traveling. They are often mentioned as FIT (independent travelers). FIT wants to get off the beaten path. Chinese millennials also happen to be the biggest emerging market in the world.