Chinese Tourists Have Money, and Here it is how to Target Them

The number of Chinese tourists travelling abroad increase more and more each year. Of course, all tourist agency want to attract this new target, but it’s no so simple.

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SOME FIGURES

In 2016, Chinese tourists were more than 122 million over the world. 261 billion USD spent on tourism by Chinese.

A DIGITAL MARKET

Digital is becoming the new tool to approach chinese consumers. Use it!

THE TOURISM MARKET IN CHINA

The tourism market was not spared by this change. The government open the door of international and it generates a flight of Chinese travellers who want to discover the world.

TOP DESTINATIONS OF CHINESE TRAVELLERS

In top destinations you have the closer countries : Japan, Korea, Thailand, Russia and for the far countries : United Kingdom, France, Italy, Spain, United States… But, some new countries are more and more appreciated by chinese travelers, it’s the case of Morocco Cambodia or Vietnam.

INCREASE OF THE MIDDLE CLASS

The luxury tourism is a way more and more chosen by travellers. They want the best: quality, convenience and comfort.

NEW TOURIST GENERATION

The arrival of the millennials generation also changes the way of travel and book travel experience.

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OUR TOURISM CASE STUDIES

We worked with many companies from the Tourism Industry. Here are some of them and how we dealt with their case.

HOW TO ATTRACT MASSIVE CHINESE TOURISTS?

BE PRESENT ON SOCIAL MEDIAS

Social medias are very effective because you can interact with chinese users. On this platforms user scan comments and send you message. You can create a relationship with your consumers.First step : create your wechat official account. It’s really important for any brand to have an wechat account because it’s the app the most use in China. Wechat is a effective marketing tool which allow you to speack with your consumers, have a minisite and an online shop. Users can do all they want staying on the app. Wechat have to become your brand window. If you are effective on social media, you will quickly grow and create communities around your brand. But, you need to have a very good image. It’s really important in China to be impeccable. Wechat is not the only social media platform, you can also create account on : weibo (Chinese Twitter), Douban, Tieba….

USE KOLs

KOLs (Key Opinion Leaders) are very popular in China. They are often users, bloggers or celebrities and they created viral content which give their a famous position on social media platforms. They provide advices or feedbacks to their communities and they are very follow by chinese people. Today chinese consumers trust more KOLs than brands. The power of KOL is huge. You need to invest in a KOL that represent your brand. Working with a KOL is effective, they create easily buzz. They can promote your brand. KOLs are not free of course but they are more and more numerous so it’s reduce the price. Just to know, the most expensive KOLs charge 2500 USD for a single post.

CREATE A MANDARIN WEBSITE

If you want to do SEO you need to create a mandarin website. All key words searched on Baidu (chinese search engine) are in mandarin. To have a good referencing it’s the only solution. In addition, you don’t have to only translate your website in mandarin. Chinese consumers don’t have the same standards than other countries. They prefer a website with a lot of information and pictures than a clean website. In China, contents is the best !

TRAVEL BLOGS

Be on travel forums. The best travel forums in China is TuNui, Mafengwo or Qyer You can create a personnal account to see what consumers think about your travel/trourist agency. You can control your image and also create chat.

WHY CHOOSE US TO TARGET CHINESE TOURISTS?

Gentlemen Marketing Agency, the specialist of the digital marketing based in Shanghai. Our experiences give us the key to understand this complex market.

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FREQUENTLY ASKED QUESTION - TOURISM

What are Chinese tourists looking for ?

The Chinese millennials are now looking for more than random tours. They are seeking experience and want to get off the beaten path. Chinese millennials are the biggest emerging market in the world so that would be interesting to target them. We can help you with that.