Wellness Equipement

A wellness brand designed for athletes

The Brand & Campaign Context

ReAthlete believes that sports equipment should not only be a way to keep fit and active, but also an opportunity for consumers to relax. Their products are specifically designed with this in mind as they focus on providing high-quality products which add convenience thanks to features such as their professional massage gun. ReAthlete needed to make sure that they understood what Chinese consumers wanted before entering the market. They contacted GMA to help them with this task by running an in-depth market research as well as offering the brand consulting sessions.