USA Tax Solutions Experts

Business Tax Expert

The Brand & Campaign Context

Avalara is a tax administration SaaS solution provider dedicated to providing hundreds of connectors to the mainstream accounting software, ERP, and e-commerce systems on the market. Avalara, headquartered in Bainbridge Island, Wash., employs more than 800 people and has offices in other U.S. states as well as in London, England, and Pune, India. The rise of digital commerce and international trade, coupled with changing global tax and reporting obligations cobbled together by local, regional, state, and national tax authorities, has created extremely complex and onerous compliance burdens for businesses of all sizes. Avalara's mission is to provide a solution to this challenge, enabling the company to focus on its core business. Although Avalara had a large number of loyal consumers around the world, they still need a two-way communication channel with Chinese consumers. So, they contacted GMA to help them manage their WeChat account.