UK Fashion Collection Store

Rising Fashion Colleciton Store

The Brand & Campaign Context

Lariza is a fashion collection store, which opened in London UK. Eddie Benisty and Liliane Harris, a brother-sister group, created Larizia and quickly gained a reputation for their unrivaled fashion vision and purchasing strategy. They opened two more stores in a short period of time and delivered a beautiful result report. Lariza wants to attract more Chinese consumers before the Chinese biggest shopping festival '11.11'. They contact GMA to discuss a customized marketing plan for them. We offered a comprehensive communication strategy through KOC (Key Opinion Consumers) on the Chinese Lifestyle Social media Little Red Book, also known as Xiaohongshu and RED. KOC and word-of-mouth are excellent ways to gain the trust of Chinese consumers. Indeed, they tend to listen more to their peer than official brands communication. On top of that, Little Red Book is the to-go place for high-end and luxury goods reviews before placing an order.