Education Exhibition Platform

Online education exhibition platform

The Brand & Campaign Context

The Student World is one of The largest online education exhibition platforms in the World. It was officially launched in China on October 29, 2020, with its online exhibition. Chinese students will have the opportunity to communicate with more than 88 leading international universities and official overseas study agencies in real-time via text, voice, and even video. Due to the huge potential of the Chinese overseas education market, The Student World wanted to improve its brand awareness in China. As a result of that, The Student World not only will create a stronger brand image but also attract more potential customers in China. Therefore, GMA helped them to improve their E-reputation through search engines and launched advertisements on media.