Star Name Registry
Case Study
Our Missions for Star Name Registry
Market Audit Strategic RecommendationsStar Name Registry is entering the Chinese gifts market with a truly unique product
The Brand & Campaign Context
Since 2014, Star Name Registry, a UK online Star naming organization, has been providing a niche customized Star naming service for people around the world. And now, the Star Name Registry has come to China with the gift of the vast universe and the opportunity to Name a "Visible Star of China". Before officially entering the Chinese market, they contacted GMA, hoping that we could provide a complete market research report and understand the Chinese gifts market better as well as the Chinese gifting culture.
Results
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