Spanish Valves Manufacturer

High quality valves brand from Spain

The Brand & Campaign Context

The Spanish ARCO brand, a leader in valve design and manufacturing, has been around since 1973. They currently operate their business in more than 80 countries across the globe with 400 employees total. One of ARCO's key values is sustainability where they aim to be responsible for not only their own people but also their customers and environment as well! When ARCO needed to enter China, they knew that a multi-dimensional approach would be necessary. As such, the company partnered with GMA in order to market its products and generate leads using marketing tools such as Baidu SEO et PR.