Science Camp for Kids
Case Study
Our Missions for Science Camp for Kids
Weibo Douyin Social Media PR Taobao Store Baidu SEO E-ReputationMEL Science is an awarding-winning "science" camp that delivers "educational" products for aspiring scientists of all ages.
The Brand & Campaign Context
MEL Science received BETT Award for Innovator of the Year 2020 and many other prestigious awards. The educational innovator company contacted GMA looking to expand in China. China offers great opportunities in the educational sector; in particular, for companies targeting kids and offering science-related classes. So, our omnichannel strategy did not take too long to attract the attention of a huge number of Chinese consumers. Our social media campaigns on WeChat, Weibo, Douyin, and Little Red Book with the collaboration of KOLs and KOCs have been essential for increasing the brand awareness of MEL Science in China.
Results
- Weibo: total number of followers increased is 23,100 in 8 months
- Douyin: the total exposure on Douyin reached 190 million+
- Little Red Book: total exposure is 12,000 for the last 30 days
- E-reputation: on the Baidu search engine there are 2,770,000 results for MEL Science brand name (in English and Chinese), of which Zhihu 80% results are from our content
- PR: 30 publication + 6 PR, 2 PR post ranking on the 1st page for a specific keyword
- E-commerce: we registered and opened MEL Science’s official Taobao store and daily manage relationships with clients. We are also encharged of the store decoration design.
Schools and education brands meet the same challenge in China: families research carefully and choose names they trust. A strong presence on WeChat, where parents and students look, is what earns enquiries. See how our WeChat marketing in China helps education brands reach Chinese families.
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