Russian Healthcare Brand

A brand of health care products used by professional athletes

The Brand & Campaign Context

Siberian Wellness is more than a world-class brand, dedicated to sports and a generation seeking a better and more active life. Age doesn't matter where you live! Most importantly, every customer and business partner shares the same values: freedom, care, the pursuit of continuous growth, and self-development. After bringing these missions to European consumers, they also deliver their brand concept to Chinese consumers. GMA not only helped them build the selling channels through cross-border e-commerce but also set up a KOLs strategy to increase the company's brand awareness in China.