Case Study
Pakistani Model and Actress
Our Missions
Buzz strategy Forum PRThe Brand & Campaign Context
Humaima Malik is a Pakistani Actress. She became famous by playing in Pakistani and Indians (Bollywood) movies. She wanted to gain visibility on the Chinese market. To do so we decided to create a buzz post by comparing her to the famous Chinese actress and model « Angelababy ».
Results
- In 2 days only:
- Over 686K users saw the post
- More than 5K comments
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