Case Study

Pakistani Model and Actress

Our Missions

Buzz strategy Forum PR

The Brand & Campaign Context

Humaima Malik is a Pakistani Actress. She became famous by playing in Pakistani and Indians (Bollywood) movies. She wanted to gain visibility on the Chinese market. To do so we decided to create a buzz post by comparing her to the famous Chinese actress and model « Angelababy ».

Results

  • In 2 days only:
  • Over 686K users saw the post
  • More than 5K comments

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