French Boarding School

Attract Chinese or International French School Students.

The Brand & Campaign Context

Located in the heart of Normandy, with more than 60 hectares of green campus, our client has been based since its creation on a holistic approach to learning and a high-quality boarding school experience. Learning at this school goes beyond the walls of the classroom, extending to extracurricular activities, sports, cultural trips, and interaction with peers and teachers from 50 different countries. Students come to the school for various reasons: some to learn French as part of the FLE (French as a Foreign Language) program, others to complete the French Baccalaureate or the International Baccalaureate (IB) Diploma Program. Throughout their studies, students benefit from small classes, unique teaching and exceptional learning support, both in the classroom and during study periods organized in the evening. GMA helped the school with its SEO and SEM strategy on Baidu, PR campaigns and management of its social networks.