New Zealand Skincare
Case Study
Our Missions for New Zealand Skincare
Weibo Official Account and Management Little Red Book Official Account and Management WeChat Store Set-up and Management Online ReputationA Skincare Collection Brand From New Zealand
The Brand & Campaign Context
Nzandbeyond, the full name of New Zealand and beyond, originated from New Zealand. Just as their slogan said, 'bringing pure New Zealand to China!' Nzandbeyond is a collection store focusing on female skincare, is not an independent brand, but in the form of a collection store. To get started in China, NZANDBEYOND wants to build a positive brand image and increase its brand awareness. In order to do so, the brand contacted GMA.
Results
Confidential
Beauty and skincare brands face the same test in China: shoppers research every product on Xiaohongshu before they buy, and a brand they cannot find or verify gets skipped. Honest reviews and a credible presence are what win them over. See how our Xiaohongshu marketing for beauty brands turns interest into sales.
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