New era children’s toy brand
Case Study
Our Missions for New era children’s toy brand
TMALL Flagship Store Management Little Red Book Management Weibo Management KOL Campaign PR ASOTime magazine named one of the best toys in 2019
The Brand & Campaign Context
Flycatcher was founded by Shay Chen, the father of three children. Before devoting himself to the toy industry, Chen was the founder of two successful technology enterprises. By synchronizing age-appropriate activities with 21st-century skills, they have inspired new ways to play games online and offline. Flychatcher's smart pixel, which combines light focusing technology and hands-on art. It has also won several awards, including being named one of the best toys in 2019 by TIMES magazine. After experiencing the success of markets in other countries, Flycatcher team also has ambitions for the Chinese market. They cooperated with GMA to expand their business in China, through various Chinese communication channels (Weibo, WeChat, little red book) and the opening of a Tmall flagship store.
Results
Ongoing Project
Industrial and B2B suppliers share the same challenge in China: technical buyers research carefully and skip any supplier they cannot find or verify. A credible, findable presence on Baidu is what gets you on the shortlist. See how our Baidu SEO for B2B in China helps suppliers win Chinese buyers.
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