New era children’s toy brand

Time magazine named one of the best toys in 2019

The Brand & Campaign Context

Flycatcher was founded by Shay Chen, the father of three children. Before devoting himself to the toy industry, Chen was the founder of two successful technology enterprises. By synchronizing age-appropriate activities with 21st-century skills, they have inspired new ways to play games online and offline. Flychatcher's smart pixel, which combines light focusing technology and hands-on art. It has also won several awards, including being named one of the best toys in 2019 by TIMES magazine. After experiencing the success of markets in other countries, Flycatcher team also has ambitions for the Chinese market. They cooperated with GMA to expand their business in China, through various Chinese communication channels (Weibo, WeChat, little red book) and the opening of a Tmall flagship store.