Italian Luxury Food Gift Sets

Experience and Taste the Unique Flavors of Italy

The Brand & Campaign Context

VENTUNO means "twenty-one" in Italian, representing the twenty-one regions of Italy and the same love of food. Founded by Ines Di Franco, grew up in Sicily Ines passion for travel and food also has the instinct to open a restaurant in Paris, all those years when the customer know that she is Italian, is often asked her "can taste Italian products and ingredients, Ines said," They want to experience the characteristic flavor, more importantly, They want to know the story behind it..." Based on the founder's desire, Ventuno also wants to have deeper understandings of the Chinese market. They cooperated with GMA to share their unique ideas with Chinese consumers through multi communication channels.