Milk Factory to China

Case Study

Our Missions for Milk Factory to China

SEO Baidu Advertisement PPC WeChat E-Reputation

The Brand & Campaign Context

INFAT is a specialized fat ingredient for infant formulas. It has been manufactured and marketed by Advanced Lipid for over a decade. They set out to expand into the lucrative infant formula arena in China.

Results

1 500 new followers on WeChat
10 000 views on WeChat’s articles
34 pages have been annexed on Baidu
4 530 backlinks have been indexed on Baidu
1st rank for targeted keywords
12 leads in first 2 months after starting campaign
40 000 clicks to the website
10 000 views on forum content
15 000 views archived thanks to the promotion of articles on other websites

Imported food brands share the same hurdle: Chinese shoppers care deeply about origin and safety, and they buy only what they can trust. Proof of quality and an easy way to order are what convert them. See how our e-commerce marketing in China helps food brands win Chinese buyers.

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