Case Study

Milk Factory to China

Our Missions

SEO Baidu Advertisement PPC WeChat E-Reputation

The Brand & Campaign Context

INFAT is a specialized fat ingredient for infant formulas. It has been manufactured and marketed by Advanced Lipid for over a decade. They set out to expand into the lucrative infant formula arena in China.

Results

  • 1 500 new followers on WeChat
  • 10 000 views on WeChat’s articles
  • 34 pages have been annexed on Baidu
  • 4 530 backlinks have been indexed on Baidu
  • 1st rank for targeted keywords
  • 12 leads in first 2 months after starting campaign
  • 40 000 clicks to the website
  • 10 000 views on forum content
  • 15 000 views archived thanks to the promotion of articles on other websites

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