Milk Factory to China

The Brand & Campaign Context

INFAT is a specialized fat ingredient for infant formulas. It has been manufactured and marketed by Advanced Lipid for over a decade. They set out to expand into the lucrative infant formula arena in China.

Results

• 1 500 new followers on WeChat
• 10 000 views on WeChat’s articles
• 34 pages have been annexed on Baidu
• 4 530 backlinks have been indexed on Baidu
• 1st rank for targeted keywords
• 12 leads in first 2 months after starting campaign
• 40 000 clicks to the website
• 10 000 views on forum content

• 15 000 views archived thanks to the promotion of articles on other websites