H-K Fashion Marketplace

A Hongkong E-Commerce Platform designed for Fashion Specialists

The Brand & Campaign Context

Launched by the people behind Alibaba, Fashion Circle is a revolutionary new e-commerce platform that not only helps emerging fashion designers to show their products on global markets but also provides information about future trends and consumer preferences. Brands like Acne Studios, Alexis Mabille, Comme des Garçons Jacquemus Helmut Lang Jil Sander can be found here as well. The company expanded its business to China mainland by contracting GMA, (a marketing firm located in Shanghai). With the help of the agency, Fashion Circle was able to quickly set up a WeChat official account which is now used as their main communication channel.