Gift Cards
Case Study
Our Missions for Gift Cards
WeChat Management and Promotion Brand Name Control E-ReputationA dream come true - Lucky gift card
The Brand & Campaign Context
Wilmington from the UK has a lucky gift card that can make your dreams come true. Surprise the recipient throughout the year. This is the world's first gift card that allows access to bitcoin. With the increasing trend of bitcoin in China, Wilmington found their future business chance in the Chinese market. However, they were not familiar with the Chinese market, therefore, they contacted GMA to help them develop a strategy that fit the local culture.
Results
+ 3,872 Views on WeChat in 1 month
+ 45,452 Followers on Baidu Tieba in 1 month
Most foreign brands hit the same wall in China: buyers look you up before they act, and a brand they cannot find or trust gets passed over. A credible, findable presence is what turns interest into action. See how our China marketing services help foreign brands grow here.
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