German Cosmetics Brand

A Famous International Cosmetics Brand in China

The Brand & Campaign Context

Headquartered in Hamburg, Germany, Beiersdorf cosmetics company has 150 subsidiaries worldwide, and Beiersdorf China is one of them. Over the past 130 years, they have focused on meeting the different needs of their customers and are considered to be the inventor of modern skincare. Its international success can be explained by its extensive R & D technology, innovative products, and strong brands. Beiersdorf's Nivea is one of the world's leading skincare brands. The group was yet to integrate Wechat and contacted us to help them with this project. Why opening a WeChat Account you may ask? Well, for one thing, it is the most used social media in China and offers many tools to brands who register a business account on their app. Because of how mainstream this particular platform has become there really isn't an option when dealing with Chinese audiences because you'll be left out if not having just such accounts- which means your reputation will suffer as someone untrustworthy or inaccessible.