Case Study

French Business School in China

Our Missions

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Attract Chinese Students for French Business School.

The Brand & Campaign Context

A French Business School with an international reach founded in 1871 and now located both in France and abroad. Our 5,000 students are hosted on 5 campuses in Caen, Le Havre, Paris, Oxford, and Dublin. Right from the start, our Business School set up innovative learning and teaching methods. Our initiatives have been rewarded by prestigious accreditation bodies (AACSB, EQUIS) positioning us among the best European Business Schools. The school offers a full range of excellent programmes through Masters Degrees in Management, specialised Masters or a Bachelor’s programme in International Management. Build a study path that is congenial to your personality and demonstrate your managerial talents. Our differentiating pedagogy, based on a pronounced international orientation an emphasis on professionalization and personal development brings you the knowledge and competencies required to start your career. Learn how you can fit in as a change agent in this ever-changing world of ours. With 5,000 students of more than 50 different nationalities welcomed each year, 9 languages taught, and nearly 70 foreign visiting professors, you can experience multiculturality and cultural diversity on the school's 5 campuses on a daily basis. Located in Normandy’s largest city and only two hours from Paris, the School’s historic campus in Le Havre is at the heart of a maritime metropolis, with cutting-edge modern architecture and an ideal blend of countryside and coastal living.



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