Emerging Swiss Skincare Brand

Case Study

logo Emerging Swiss Skincare Brand

Our Missions for Emerging Swiss Skincare Brand

WeChat Store Management WeChat Management Weibo Management

Gold ratio skin care formula

The Brand & Campaign Context

S&B Cosmetics, though a Swiss skin-care specialist, specializes in ingredients tailored to Asian women's skin types and Asian climates. They offer free online skin tests so customers can know their skin quality for the first time. Meticulous and complete optimization program, tailored for customers to create suitable product sets. They also want to send their products to Chinese female consumers. GMA provided a cost-effective marketing communication plan for them, which involves social media campaigns and WeChat e-commerce. Challenges that cosmetics brands such as S&B meet in China: the cosmetics market is highly competitive and fragmented. There are a large number of brands, and most consumers are only familiar with a limited number of them. Therefore, to be successful in the Chinese cosmetics market, brands need to invest in intensive branding efforts and most notably social media.



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