Elegance lingerie brand

A high-end lingerie brand from Europe

The Brand & Campaign Context

Chatqn Paris, the only love-based lingerie brand of all time, takes the rare step of starting from a male understanding of lingerie and has unexpectedly created lingerie that is beloved by millions of female consumers. The brand was looking to work directly with Chinese lingerie distributors but the task was harder than one could believe, with Chinese buying agents being picky about the companies they collaborate with. With this in mind, Chatqn Paris, contacted our Agency. We provided them with a customized strategy aiming at growing their popularity with not only distributors but also customers. We help the french lingerie brand grow its online reputation through Chinese social media management & branding. After a few months of campaigns, Chatqn was able to sign a deal with a Chinese distributor.