American Luxury Cosmetics & Beauty Brand

Attract Chinese American Luxury Cosmetics Products Lovers in China.

The Brand & Campaign Context

The original Kiehl's apothecary first serves customers on the corner of 13th Street and 3rd Avenue in New York City. Kiehl's is an American luxury cosmetics brand specializing in premium skin, hair, and body care products. Kiehl's was acquired by the L'Oréal Group in 2000 and currently has more than 250 retail stores worldwide and more than 1,000 points of sale complemented by sales in high-end department stores, selected airport locations, as well as independent resellers. Unlike its competitors in the market, Kiehl's sets itself apart with its unorthodox marketing approach, exceptionally large male customer base, and straightforward, straightforward packaging of its products. Kiehl's uses the finest ingredients in unique formulations to ensure high-quality products for the skin, hair, and body. Inspired by nature, Kiehl's scientifically proven formulas are potent yet safe and help improve overall skin quality for visibly healthier skin. They offer experiences through a personalized consultation to discover the products that are right for you. The brand wanted to have visibility on Chinese search engines, so our agency helped by increasing SEO rankings on Baidu.