Aircraft Registry Agency

Aircraft Registry Agency in China

The Brand & Campaign Context

The Bermuda Aircraft Registry is well known worldwide as a large offshore aircraft registry with a long history. With its outstanding safety and orderly management system, it has won an international reputation for excellence. Specifically, it specializes not only in private aircraft from all over the world but also any commercial type of plane to accommodate all types of registration needs including those by small planes or military jets. Facing an increasingly competitive market, the Bermuda Aircraft Registry Agency had to look outside of their niche for expansion. GMA helped them develop a digital marketing plan that allowed them to reach into new markets in China.