A world-renowned cosmetics leader

Full-line cosmetics products' family brand

The Brand & Campaign Context

L'Oreal, a famous cosmetics manufacturer with headquarters in Paris and international lines that are popular all over the world. They also deal in high-end consumer goods like perfume for women or men's fragrances; pharmaceuticals (treatments) such as acne drugs which can be prescriptions only due to their strength against skin diseases; dermatology research where they're looking into new ways on how we prevent aging from happening through better skincare products. The group is prevalent in China, and always looking for ways to improve with its consumers and talent. L 'Oreal China Office contacted GMA to help them improve the usage of 'work-from-home program through WeChat.