MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
How Elon Musk cracked the Chinese market is still one of the best case studies for any foreign brand that wants to sell in China. Tesla did not win because of a clever ad. It won because Musk read the country right, built local, and stayed close to the government and to buyers. Below I…
Selling into China used to mean a long, expensive chain: find an importer, sign a distributor, get on a shelf, wait, and hope. For a small foreign brand that chain was often the reason China stayed a dream rather than a plan. That has changed. The whole import and export business in China has gone…
💪 If your China plan does not put women at the centre, tear it up and start again. Chinese women are the most powerful consumer force on the planet right now, and most foreign brands still market to them like it is 2010. That gap is your opportunity, if you are brave enough to take…
If you want to understand who really controls spending in China, look at who is holding the phone. In most Chinese households, women make or heavily influence the buying decisions, not only for themselves but for the family, the home, the children, often the big purchases too. Marketers here even have a name for it:…
😅 Quick test: does your brand have a Chinese name? If the answer is “no” or “we just used pinyin”, you have a problem, and it is costing you sales. In China, a name is not a label, it is a first impression, a lucky charm and a sales pitch rolled into one. Brands that…
China has clear, strict rules about personal data, and any foreign brand marketing or selling here needs to take them seriously. The country’s personal data protection law sets out how companies can collect, use, store, and move people’s information, with real obligations around consent, purpose, and handling data responsibly, especially when it leaves China. For…
Let me tell you about a problem most Western nut brands don’t even know they have. Nut Brands, Our Secrets (From Unknow to Irresistible) This is a close look at how Lyfen (来伊份), a leader in Chinese snacks, modernized its nut business, and what smaller brands can copy from it. Lyfen was our client during…
If you run a New Zealand brand, China deserves a serious look, because few markets fit what New Zealand makes as well as this one does. Chinese buyers hold New Zealand in genuinely high regard for clean food and drink, natural products, safety, and quality, and that reputation is worth real money to a brand…
You are an architect with real talent and a portfolio that turns heads, and yet you have never seriously gone after China. Why? Be honest. It feels far, the rules look strange, and you tell yourself the big firms already own it. That fear is leaving the largest construction market on earth to people who…
China is the centre of the electric vehicle world, and not just for cars. The EV boom has pulled in technology companies, component makers, software firms, charging and battery businesses, and a whole ecosystem of suppliers and services, all chasing one of the fastest-moving markets on earth. For a foreign company connected to EVs in…
China has a reputation for being impossibly hard to enter, and that reputation scares off plenty of foreign brands that would actually do well here. The truth is more encouraging. Entering China is not easy in the sense of requiring no thought, but it is far from the impossible maze it is made out to…
Big companies enter China with big teams, big budgets, and the patience to absorb expensive mistakes. A small or medium business has none of that cushion, which is why so many SMEs either avoid China entirely or rush in and lose money fast. Both are avoidable. China is genuinely open to smaller foreign businesses that…
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