Why Baidu is so important in China?

 

Baidu is the leader of search engine in China in 2024 and  since 20 years.  more than 70% of market share in China, it is THE seach engine in China 

 

Baidu takes aways 2024

What is Baidu?

Most people on the earth use the Internet to search for special kinds of information through Yahoo or Google or any other oriented search engine. In China,

1. Market Dominance in China: Baidu is the leading search engine in China, holding a significant market share. It is often referred to as the “Google of China” due to its dominant position in the Chinese internet search sector.

2. AI and Machine Learning Focus: Baidu has heavily invested in artificial intelligence and machine learning. It uses these technologies to improve search algorithms, voice recognition, and personalized online advertising.

3. Diverse Services Beyond Search: In addition to being a search engine, Baidu offers a wide range of internet services including Baidu Baike (a Wikipedia-like encyclopedia), Baidu Tieba (a vast forum system), and Baidu Wenku (a document sharing platform).

4. Advancements in Autonomous Driving: Baidu has been a pioneer in autonomous driving technology in China. Its Apollo project, an open-source autonomous vehicle platform, collaborates with global car manufacturers and technology companies.

5. Stringent Censorship Compliance: As a Chinese company, Baidu strictly adheres to the local internet censorship laws, often leading to criticism regarding the restriction of access to certain types of information and websites in accordance with government regulations.

in China, web visitors is increasing greatly and many visitors have the habit to get information on net by using Baidu in their daily life. Baidu search engine is the largest Chinese language search engine all over the world. On the big China population background, it is sure for you to understand that Baidu search engine is the right internet media to reach your big hopeful consumers who visit website everyday.

http://www.baidu.com/

Baidu SEO the solution to promote companies in China

• Recognition of China’s Market Potential: Companies are increasingly acknowledging the vastness and potential of the Chinese market for marketing endeavors.
• Challenges in a Chinese-Language Market: Entering the Chinese market can be challenging, requiring significant time, resources, and effort due to the language barrier.
• Technology Easing Market Entry: Advancements in technology, including strategies like Baidu SEO, are simplifying the process of entering the Chinese market.
• Baidu SEO as a Key Strategy: Leveraging Baidu’s search engine optimization helps businesses reach a vast number of Chinese customers online.
• Importance of Proper Keyword Selection: Effective keyword strategies can significantly increase traffic to a localized website, enhancing visibility and reach.
• Benefits of Localizing for Chinese Market: Utilizing the Chinese language and Baidu SEO can be extremely beneficial for entrepreneurs aiming to penetrate the Chinese market profitably.
• Broader Reach Beyond China: A localized website can attract additional traffic from other countries with significant Chinese populations, like some South Asian countries.
• Fruitful Commercial Outcomes with Baidu SEO: Baidu search engine optimization promises substantial commercial benefits in the expansive Chinese market.

 

Baidu is connected to population’s needs

Baidu will be very important for people in China because it is really connected. Related to other sites like Weibo or Alibaba; Baidu help everyone meet companies buyers sellers suppliers school and students and so on. Baidu also used some tools as:

• Baidu Tieba one of the biggest communication forums in China which consists of a vast online community who type in keywords and then start discussions. If your Chinese website was extended to this site and gained attention by the Chinese public, the advantages speak for themselves.

• Baidu Baike which is a web based encyclopedia very similar to Wikipedia. Chinese censorship plays a part in what can and cannot be shown though, so make sure you are complying with the tight restrictions that are set in place.

• Baidu Zhidao which allows the community to ask Questions and Answers. A fantastic opportunity for your company to come into the public eye
• Baijiahao : YahooNews, where every media can publish their article, news , informations 
• Baidu Video: or iqiyi 

Baidu not really similar to Google       

           

Baidu has been always consider as the China’s Google but at all it is not really the same like Google and today that Google is no more in China Baidu really don’t have concurrent in the internet search domain in China. What distinguishes Baidu from Google is the ease with which you can download music and videos. See, China isn’t subject to much of those pesky U.S. copyright issues.

And so Baidu became wildly popular, which was probably helped by the fact that until Google started playing nice in China, people in China trying to use Google were redirected to one of the Chinese search engines, including Baidu. Also Asian people and western people don’t have the same priorities or manners when going on internet that’s also a reason why Google couldn’t have beaten Baidu even when he was in China.

                            

Reed also:

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• source Jdnet (article in French)
• Our Twitter SEO in China

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